MS6900 M5A2 – LASA: Business Plan
Field: Information Systems
Please note: The project is based on a energy drink according to the assignment submitted back for M2A2.
Assignment 2: LASA: Business Plan
As discussed in the LASA: Working Ahead section, you will prepare a business plan on a specific project or an initiative to be implemented in the business areas covered by your respective MS program of study.
In Modules 1, 2, 3, and 4, you submitted individual assignments that will be part of the final document. The final document needs to be submitted as the course LASA. In this module, you will consolidate all the information collected throughout the course, organize the information, and prepare your business plan.
Tasks:
Prepare a business plan in a Microsoft Word document with an accompanying Microsoft PowerPoint presentation containing the key points of your plan to serve as a presentation to a group of potential investors. The business plan should focus on a specific project or initiative to be implemented in the business areas covered by your respective MS program of study.
The Microsoft Word document (official plan) should have a minimum of 12 pages, and the presentation should be of
12 -15 slides.
The business plan for this initiative should include the following:
Cover page
Table of contents
Executive summary: The executive summary should not be more than two pages and should include the following information:
Name of the venture
Business idea
Target market
Type of organization
Marketing and sales strategy
Key success factors
Short-and long-term business goals
Management skills and resources
Ownership
Sources and uses of funds
Summary of the financial projections
Mission, vision, and culture
Company description
Opportunity or feasibility analysis
Marketing strategy and plan
Simplified financial analysis and projections
Management and operations (including legal, risk, human resource management [HRM], ethics, etc.)
Note that you can use any business plan template as an aid for preparing the final document. At a minimum, the plan/presentation must include:
Executive summary
Mission, vision, and culture
Company description
Opportunity or feasibility analysis
Marketing strategy and plan
Simplified financial analysis and projections
Management and operations (including legal, risk, human resource management [HRM], ethics, etc.)
Make sure to expand as necessary to ensure your audience can have a full understanding of your proposed plan.
Submission Details:
By the due date assigned, save your business plan as M5_A1_lastname_firstinitial.doc and your presentation as M5_A1_lastname_firstinitial.ppt and submit these to the Submissions Area.
This LASA is worth 320 points.
