MArketning management

MArketning management

Individual assignment

 

Marketing Management – HI5004

 

T3.2017

 

Assessment 1: Individual assignment

 

Due date: Friday Week 5

 

Weight: 20% of total marks

 

Length: 1500 words

 

This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment).

 

Submission: On due date submit to Blackboard on Final submission link

 

Requirement:

 

There are two topics and students need to discuss both topics in 1500 words and on due date, Friday of Week 5 submit to Blackboard on Final submission link

 

Topics:

 

  1. Consider the three key forces driving the new marketing realities. How are they likely to change in the future? What other major trends or forces might affect marketing?

 

  1. <para>What brands and products do you feel successfully speak to you and effectively target your age group? Why? Which ones do not? What could they do better?

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