MArketning management

MArketning management

Individual assignment


Marketing Management – HI5004




Assessment 1: Individual assignment


Due date: Friday Week 5


Weight: 20% of total marks


Length: 1500 words


This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment).


Submission: On due date submit to Blackboard on Final submission link




There are two topics and students need to discuss both topics in 1500 words and on due date, Friday of Week 5 submit to Blackboard on Final submission link




  1. Consider the three key forces driving the new marketing realities. How are they likely to change in the future? What other major trends or forces might affect marketing?


  1. <para>What brands and products do you feel successfully speak to you and effectively target your age group? Why? Which ones do not? What could they do better?

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