Marketing Management – HI5004
Assessment 1: Individual assignment
Due date: Friday Week 5
Weight: 20% of total marks
Length: 1500 words
This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment).
Submission: On due date submit to Blackboard on Final submission link
There are two topics and students need to discuss both topics in 1500 words and on due date, Friday of Week 5 submit to Blackboard on Final submission link
- Consider the three key forces driving the new marketing realities. How are they likely to change in the future? What other major trends or forces might affect marketing?
- <para>What brands and products do you feel successfully speak to you and effectively target your age group? Why? Which ones do not? What could they do better?