Case Study On Nike

Case Study On Nike

Field: Business & Finance – Marketing

Using both theory and practical managerial thinking as well as supporting research, respond to each of the questions below (Do not use the question-and-answer format) In formatting your case analysis use an essay format with subheadings.

Do not use the question-and-answer format-write in apa format with subheadings

Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages).

You are required to use a minimum of (3) three peer-reviewed, academic sources that are no more than (5) five years old

All sources used, must be referenced; paraphrased material.

must have accompanying in-text citations.


1. How has the industry in which Nike resides been doing over the last 5 years?

2. What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to develop a strong customer relationship with their target market?

3. Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?

4. Looking at the competitors you discussed in question #3, what would you recommend as being the next steps for these competitors and subsequently the next steps for Nike to combat these competitors?

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