Imagine that a company has recently hired you as a senior business consultant. The company is seeking to gain better traction with regard to customer satisfaction and loyalty. The company hired you because of your expertise with mobile apps, social media, and cloud technology. The management of the company feels that yearly revenues could top $20 million per year with the infusion of current technology. Currently the company has revenue of $5 million per year.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write an eight to ten (8-10) page paper in which you:

1. Write an introductory statement of the company including but not limited to the type of the company, the location, the industry in which it competes, and the organizational vision and mission that encompasses the nature of the company.
2. Specify the current situation of the company with regard to its technology and security aspects.
3. Determine at least five (5) information technology personnel / roles that would be in place in order to start the business venture of gaining better traction of customer satisfaction and loyalty. Justify your response.
4. Conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis for the business venture in question for the company. Justify your response.
5. Develop at least five (5) major goals for the information technology strategic plan. Justify your response.
6. Speculate on three (3) positive organizational impacts of implementing the strategic plan. Justify your response.
7. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Points: 170

Term Paper: Information Technology Strategic Plan

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Write an introductory statement of the company including but not limited to the type of the company, the location, the industry in which it competes, and the organizational vision and mission that encompasses the nature of the company.

Weight: 10%

Did not submit or incompletely wrote an introductory statement of the company including but not limited to the type of the company, the location, the industry in which it competes, and the organizational vision and mission that encompasses the nature of the company.

Partially wrote an introductory statement of the company including but not limited to the type of the company, the location, the industry in which it competes, and the organizational vision and mission that encompasses the nature of the company.

Satisfactorily wrote an introductory statement of the company including but not limited to the type of the company, the location, the industry in which it competes, and the organizational vision and mission that encompasses the nature of the company.

Thoroughly wrote an introductory statement of the company including but not limited to the type of the company, the location, the industry in which it competes, and the organizational vision and mission that encompasses the nature of the company.

2. Specify the current situation of the company with regard to its technology and security aspects.

Weight: 10%

Did not submit or incompletely specified the current situation of the company with regard to its technology and security aspects.

Partially specified the current situation of the company with regard to its technology and security aspects.

Satisfactorily specified the current situation of the company with regard to its technology and security aspects.

Thoroughly specified the current situation of the company with regard to its technology and security aspects.

3. Determine at least five (5) information technology personnel /  roles that would be in place in order to start the business venture of gaining better traction of customer satisfaction and loyalty. Justify your response.

Weight: 20%

Did not submit or incompletely determined at least five (5) information technology personnel / roles that would be in place in order to start the business venture of gaining better traction of customer satisfaction and loyalty. Did not submit or incompletely justified your response.

Partially determined at least five (5) information technology personnel / roles that would be in place in order to start the business venture of gaining better traction of customer satisfaction and loyalty. Partially justified your response.

Satisfactorilydetermined at least five (5) information technology personnel / roles that would be in place in order to start the business venture of gaining better traction of customer satisfaction and loyalty. Satisfactorilyjustified your response.

Thoroughlydetermined at least five (5) information technology personnel / roles that would be in place in order to start the business venture of gaining better traction of customer satisfaction and loyalty. Thoroughlyjustified your response.

4. Conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis for the business venture in question for the company. Justify your response.

Weight: 15%

Did not submit or incompletelyconducted a strengths, weaknesses, opportunities, and threats (SWOT) analysis for the business venture in question for the company. Did not submit or incompletely justified your response.

Partially conducted a strengths, weaknesses, opportunities, and threats (SWOT) analysis for the business venture in question for the company. Partially justified your response.

Satisfactorily conducted a strengths, weaknesses, opportunities, and threats (SWOT) analysis for the business venture in question for the company. Satisfactorily justified your response.

Thoroughlyconducted a strengths, weaknesses, opportunities, and threats (SWOT) analysis for the business venture in question for the company. Thoroughly justified your response.

5. Develop at least five (5) major goals for the information technology strategic plan. Justify your response.

Weight: 15%

Did not submit or incompletely developed at least five (5) major goals for the information technology strategic plan. Did not submit or incompletely justified your response.

Partially developed at least five (5) major goals for the information technology strategic plan. Partially justified your response.

Satisfactorily developed at least five (5) major goals for the information technology strategic plan. Satisfactorily justified your response.

Thoroughly developed at least five (5) major goals for the information technology strategic plan. Thoroughly justified your response.

6. Speculate on three (3) positive organizational impacts of implementing the strategic plan. Justify your response.

Weight: 15%

Did not submit or incompletely speculated on three (3) positive organizational impacts of implementing the strategic plan. Did not submit or incompletely justified your response.

Partially speculated on three (3) positive organizational impacts of implementing the strategic plan. Partially justified your response.

Satisfactorilyspeculated on three (3) positive organizational impacts of implementing the strategic plan. Satisfactorilyjustified your response.

Thoroughlyspeculated on three (3) positive organizational impacts of implementing the strategic plan. Thoroughly justified your response.

7. 3 references

Weight: 5%

No references provided.

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

8. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present