1 page & 1 slide for a case SWOT analysis

1 page & 1 slide for a case SWOT analysis



Popular brand

Loyal customer base

Existing market w/ children & Moms

Strong partnership w/ retailers (natural)

Grocery sales represent 94% sales

Large product portfolio (meals, snacks, dressings)

Investor support

Non-Gmo (local farms)


New in frozen product development

Low advertising spending


Growth in organic market

Consumer increase demand for the frozen

section (desserts/snacks)

Popularity in premium brands


Larger competitors (i.e. national brands/regional)

Amy’s, Newman’s Own, and Kashi

Recession may effect sales of premium brands

Market strictly regulated


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