1 page & 1 slide for a case SWOT analysis
SWOT
Strengths
Popular brand
Loyal customer base
Existing market w/ children & Moms
Strong partnership w/ retailers (natural)
Grocery sales represent 94% sales
Large product portfolio (meals, snacks, dressings)
Investor support
Non-Gmo (local farms)
Weaknesses
New in frozen product development
Low advertising spending
Opportunities
Growth in organic market
Consumer increase demand for the frozen
section (desserts/snacks)
Popularity in premium brands
Threats
Larger competitors (i.e. national brands/regional)
Amy’s, Newman’s Own, and Kashi
Recession may effect sales of premium brands
Market strictly regulated
